As we all know, 2019 is the first year of 8K. As early as this year's AWE exhibition in March, 8K products showed a trend of blooming. At the recently concluded UDE exhibition, major manufacturers also appeared one after another, showing their products and technological achievements developed around 8K. 8K is not only a high concept, but also gradually entered into people's lives. It is gradually recognized that 8K is not only a resolution enhancement, but also a revolutionary technology of visual interaction. Speaking of the development and popularization of 8K industry, Sharp has to be mentioned. Sharp has started 8K related technology research and development as early as 1995, and has accumulated and precipitated in this field for more than 20 years. In 2016, it developed the world's first 8K signal switch, and in 2017, it launched the first consumer-grade 8K TV. It can be called "the father of 8K". In recent years, Sharp has done a lot of work around the whole 8K industry before other manufacturers have ushered in the 8K awakening. It can be said that 8K is recognized and recognized by more and more people, Sharp's contribution is indispensable.

This year, Sharp launched a number of activities, so that 8K TV continues to attract the attention of consumers, so that people can more in-depth understanding, understanding and recognition of 8K TV. In February 2019, Sharp joined hands with China Telecom to achieve the "8K + 5G" global first voyage. With this as the carrier, it successfully built the "8K + 5G" demonstration application, and set a benchmark for the whole 8K industry. In March of the same year, the Sharp 8K experience car appeared at the AWE Shanghai Household Appliances Expo in China, announcing the opening of the 8K household era. In order to enable consumers to truly experience the charm of 8K, "Sharp 8K, get home first" Sharp 8K experience car high-end tour activities start from Shanghai AWE site, and then travel to cities all over the country from Beijing, Jiangsu, Zhejiang, Shanghai, Guangzhou and Shenzhen Min, bringing new 8K TV experience to the vast number of consumers. In the experience car, users can not only intuitively experience 4K and 8K scene comparison, but also experience a series of high-quality products built around 8K by Sharp. Sharp 8K Experience Vehicle has been touring several cities, bringing 8K to thousands of families. Up to now, Sharp 8K Experience Vehicle has covered 20,498 consumers, and nearly 1,000 TV sales have been achieved at the event site. Sharp 8K Experience Vehicle Tour has received a warm welcome from consumers in various cities and received their positive response. At the same time, the campaign has also popularized 8K awareness to consumers and contributed further to the promotion of 8K market.

Sharp's efforts to popularize 8K are not limited to this. In June 2019, "Chongqing" was born, and the real picture was completed."Sharp 8K TV Chongqing Media Appreciation Conference successfully landed in the mountain city. Let consumers appreciate the unique features of Sharp 8K TV and feel the charm of Sharp 8K technology. In the tasting scene, the media and netizens can intuitively see that even the 4K resolution games and film sources, displayed on the 8K TV screen, the effect is better than the traditional 4K TV. Through the naked eye directly feel 8K picture more detailed, light and shade and color, dynamic details are far ahead of 4K. Many of the live media and netizens made this comparison for the first time, and the applause on the spot continued.

Sharp's colorful and interesting tasting event is not only warmly welcomed by the media and netizens, but also makes distributors and local consumers across the country deeply feel the shock of the 8K era audio-visual feast. Since mid-June, Sharp has launched Sharp 8K tasting sessions with key local stores in Liaoning, Jilin, Hunan and Chongqing. At the meeting, the organizers popularized and discussed 8K industry and products from different perspectives through each interesting link, combined with the zero-distance sensory experience of 8K TV, which made consumers full of expectations for the possibility and magnificent future of 8K industry, and further established the confidence of distributors and local consumers in 8K industry. It is reported that Sharp will also start 8K tasting in key stores in Anhui, Fujian, Guangxi, Guangzhou, Jiangsu, Henan, Hebei, Sichuan, Zhejiang and Heilongjiang, so that more consumers can personally experience the shocking audio-visual experience of 8K technology.

More than 20 years ago, Sharp saw the future of 8K, and has been focusing on building the whole industry chain of 8K industry for many years. Today, when the 8K first year comes and the market is surging, Sharp has not stopped. Sharp has always believed in bringing better technology to more people, creating more extreme experience and bringing 8K into millions of households. It is also an industry "Big Brother" should do. In the future, the 5G tide will surely give a shot in the arm to the high-speed development of 8K industry. There is a long way to go in the future. I believe Sharp can combine 8K applications with more scenes, bring more people, and have a deeper impact on people's lives.