On August 8, 2024, the 18th China Brand Festival 2024 kicked off in Guangzhou. KTC glory on the list of "Guangdong famous brand", show the brand new potential strength, strength to lead the industry development vane!

"Guangdong Famous Brand" is the name card of Guangdong economy. It is an excellent brand of Guangdong with high brand awareness, good reputation, association, loyalty and brand equity value. Guangdong famous brand evaluation is a comprehensive brand evaluation that shows Guangdong brands striving for international leadership, consumer trust and distinct culture. In recent years, it has become the vane of Guangdong brand economic development.

Global R&D innovation shipments ranked first

The company has six national high-tech enterprises and two national specialized and new "little giant" enterprises, and has a global display technology innovation center. It has built a world-class research and development network and international development experience in the frontier technology fields of intelligent display, multi-modal human-computer interaction, ultra-high definition video and audio control, green energy saving, third generation stereoscopic display, transparent display and so on. By the end of 2023, the company holds more than 1,225 valid invention, utility model and appearance patents, soft works and industry standards.

According to statistics from DISCIEN, in 2023, the shipments of the company's intelligent interactive tablet ranked first in the world among manufacturing suppliers. According to the statistics of RUNTO Technology, in 2023, the company's smart TV shipments ranked fifth in the world among manufacturing suppliers. According to the statistics of AVC REVO, in 2023, the company's own brand "KTC" display ranked fourth in the domestic e-sports market segment; According to the statistics of RUNTO technology, in 2023, the private brand Haoli ranked second in the domestic commercial tablet market.

Intelligent interaction leader helps the game culture industry

Deep cultivation display market for 29 years, the company's innovative technology and design, excellent quality by the industry widely praised. Adhering to the service concept of "customer first, create moving", "KTC" brand jumped from behind the scenes to the stage in January 2021, and officially entered the e-sports market. "KTC" brand focuses on the research, production and sales of high-quality e-sports displays, implements the corporate mission of "science and technology to improve life", and is committed to becoming the leader of intelligent interaction, providing immersive game experience and extreme service for players, and helping China's game culture industry.

As the main product of "KTC" brand, e-sports display adheres to the brand value of "game is a way of life", shows the true nature of the game world, and feels a variety of visual experience. Its e-sports display products include three product lines of LCD, Mini-LED and OLED, and a variety of screen specifications including conventional screen, ribbon screen and curved screen to meet different scenes and user needs. "KTC" brand adhering to the "customer first, create moving" service concept, because of outstanding product performance, won the industry's outstanding product awards. In July 2021, KTC P5 esports display won the "Black Gold Entertainment Hardware Award". "Black Gold AWARD" is the official award of China Joy and eSmart. In December 2021, H27T22 LCD won the "Shenzhen Standard Certification". In 2022, the U2720S MiniLED esports display won the "German Red Dot Product Design Award" and the "Contemporary Good Design Award".

Not only that, "KTC" brand also accurately grasp the target group, deeply cultivate the B station (Bilibili) operation, and expand the brand influence in the young people. With technical advantages and grasp of consumer psychology, "KTC" brand can quickly respond to market demand, take the lead in the layout of niche market, create personalized applications, including "KTC screen", "H80 projector" and other new products. "Portable, personalized, intelligent" is one of the main trends of smart home consumption. In June 2022, the "KTC" brand launched the "KTC Heart Screen" to realize the "wireless" use of "everywhere, anytime, heart", without limiting the use scenario and with powerful functions. KTC Heart screen is one of the earliest mobile screen products listed in China. In 2023, it won the "German Red Dot Product Design Award" and the "Science and Technology Innovation Award" of China Electronic Video Industry Association.

Expand the user's new ecological brand to go abroad to show strength

By creating an online and offline multi-level user ecology, "KTC" brand shows the unique charm of its e-sports display to global consumers, further enriches and improves the globalization strategy of "KTC" brand, and expands its business in overseas markets. "KTC" brand through B station, Xiaohongshu, Douyin and other Internet platforms, invite network celebrities to live broadcast with goods, and actively promote and promote products. In large e-commerce platforms such as Jingdong, Taobao Tmall, Pinduoduo and so on, set up direct online stores for commodity promotion, sales, after-sales, etc., by focusing on the actual needs of customers, to fit the application model of multiple scenarios, to provide accurate quality services.

In recent years, "KTC" brand in the "618", "Double 11" and other shopping promotions, the sales of some single products ranked first in related categories. In the promotion of "Double 11" in 2023, the total sales increased by nearly 180% year-on-year, and the total sales exceeded 100,000 units. H24T09P e-sports display ranked first in Jingdong FHD e-sports, first in Pado's praise list, and won the "2023 Jingdong Best Cutting-edge Computer Component Brand Award". In the "618" event in 2024, the total transaction volume of KTC exceeded 100 million yuan, and the total sales volume increased by 85% year-on-year. The number of transactions of H27T22C ranked second in the list of 618 display products of JD, and the number of transactions of H24F8 ranked third.

Overseas online "KTC" brands set up independent brand stations, freely docking with third-party platforms, marketing and promotion products, without platform restrictions, and higher customer acquisition rate. Big data technology is used to analyze user data and behavior habits, and a breakthrough is achieved in intelligent recommendation and search of advertising, aiming at market demand and accurately reaching potential customers. Solve the problem of diversion by aggregating third-party promotion capabilities such as Google, YouTube, Facebook, and TikTok.

There are more and more bloggers promoting the "KTC" brand on the international Internet platform. Through the fission and propagation again and again, the "KTC" brand won the first battle overseas in 2023: the order volume increased by 50%, the order was placed in 8 days, the exposure level of more than 3 million, the independent station visited more than 60,000, the GMV increased by 300%, and the social media interaction rate exceeded the average by 40%. In the first half of 2024, the overseas online market of "KTC" brand achieved a steady growth of online sales of about 6.5 million US dollars and online exposure of about 2.4 million times.

Offline exhibitions are also face-to-face with consumers. From CES exhibition in the United States, Computex Exhibition in Taiwan, ChinaJoy Exhibition in Shanghai, to Gamescom exhibition in Germany, TGS exhibition in Japan, and GITEX exhibition in Dubai, "KTC" brand has in-depth exchanges with consumers in the same industry and around the world to understand industry trends, innovative technology development, and local market demand. And in the field to show users leading the trend of advanced display technology.

Chinese brand, global responsibility. In the future, "KTC" brand will continue to adhere to the spirit of science and technology and innovation, together with partners around the world, to provide better products and services for consumers around the world!